2026 Lookbook

Inspired by old-school model portfolio books, this collection is a nod to the foundations of the industry. In choosing print, we wanted to create something tangible and considered: a collection that can be held, shared, and revisited, giving our talent a physical platform that reflects the substance and quality of their work.

Credits// Photographer: Antonia Steyn, Bianca Theron, Chloe O’Doherty, Chris Saunders, Curtis Gallon, Dicker and Dane, Hanro Havenga, Justin Dingwall, Kristin-Lee Moolman, Lerato Ntiso, Lesedi Mothoagae, Nick van Renen, Olivia Mortimer, Paul Samuels, Pieter de Jager, Ross Garrett, Tatenda Chidora, Thato Mabaso, Thekiso Mokhele, Travys Owen, Warren van Rensburg, Zander Opperman.

It began when Jodie Ennik approached Kassie Naidoo with her vision: to create an agency that would illuminate creativity and champion extraordinary talent amidst the electric chaos of Johannesburg. Kassie, inspired by Jodie’s belief in people and potential, gave that vision its name. Under the incandescent bulb of a flickering streetlight in Parkwood, LAMPOST was formed. A name chosen to represent the beacons of light and talent shining throughout the city, LAMPOST was created for the artists, storytellers, and visionaries who dare to see the world differently.

An ode to our origins and a North Star for where we are heading, this imagery is deeply resonant of our origins. In 2008, photographer Warren van Rensburg helped define that original vision, taking some of the first images ever created for LAMPOST. His work embodied the duality of Johannesburg itself, and years later, those same images still resonate, carrying the essence of where we began.

Since its inception, LAMPOST has been the conduit that formed a new way of thinking about creativity, courage, and the craft of visual storytelling. A symbol of bold thinking and fearless collaboration, it has become a place where creativity thrives, ideas ignite, and untold stories come to life. Alongside our daring talent, we remain committed to being audacious and amplifying diverse voices by shining a light on the people who dare to dream.