Denon with Dicker & Dane

Produced by LAMPOST, the project brought together an international client and agency, with teams travelling from Brazil, Ireland, the UK and the US to Johannesburg to realise the campaign. This production is a testament to the city’s growing presence as a global production destination, and the calibre of talent it continues to attract.

Credits // Executive Producer: Jodie Ennik, Photographer: Dicker and Dane with Lampost, Digital Assistant: Thulani Kubeka, Lighting Assistant: Thato Mabaso and Lerato Ntiso, Wardrobe and Props Stylist: Thomas van Dyk with Lampost, Wardrobe Assistant: Jana-Marie De Jager, Props Assistant: Tshepo Lekuku, Make-Up Artist: Alex Botha with Lampost, Hair Stylist: Saadique Ryklief with Lampost, Talent: Elena Li Chen, Alino Katomba, Sebastian Simons, Lisa Fumagalli, Producer: Anika Reinecke and Michelle Masencamp Stander, Production Assistant: Emma Alice Coppola

For Dicker and Dane, the collaborative energy on set became one of the defining parts of the experience: “Our favourite part of the shoot was our crew, we were surrounded by incredibly passionate and talented people. A highlight was working with Thomas van Dyk on styling, we could push for a more editorial feel and Thomas even included some of our favourite local brands like MmusoMaxwell and VIVIERS.”

Shot in Johannesburg, the campaign leaned into a clean but expressive visual world that felt elevated without losing its sense of warmth and character. Instead of approaching the campaign through a purely technical lens, the team built something that feels human, stylish and culturally connected.

Styling by Thomas van Dyk played a major role in shaping that atmosphere. By incorporating local designers, the wardrobe introduced a distinctly South African point of view into an international campaign context. What emerges from the campaign is a sense of playful cohesion. It’s a project that captures the power of collaboration when the right people are given the space to push a shared vision further.