Innately curious by nature, Kassie Naidoo has built her career as a creative director over the past 25 years by expressing herself in design, art direction and finding ways to problem solve through creative ideas and action.
We are thrilled to welcome Kassie to the Lampost team as creative director and partner. With an eye for detail and strategic creative mind, Kassie combines intuition with insight and experience. Beginning her career in magazine design and art direction for titles such as Elle, Elle Decoration, De Kat and YMag, she then went on to work with leading advertising and design agencies including Draft FCB, TBWA\Gavin\Reddy, King James and Y&R.
Three years ago Kassie began consulting independently and looks forward to sharing her knowledge and expertise, collaborating to shape contemporary visual culture and mentoring the next generation of bright young creative talent, here at Lampost. “It's exciting times for South Africa and the continent as a whole and I want to be a part of the creative community bringing Africa's stories to life through visual storytelling,” she says.
Kassie is a part of the creative force behind our recently launched e-zine The African Edit (issue two out soon!) and brings immense passion, energy and sense of play to the Lampost network.