Nao Serati

Nao Serati is a decorated wardrobe stylist and fashion designer known for a non-conformist approach that merges conceptual flair with genuine commercial accessibility, a combination that isn't easy to strike but that has become his signature. That balance was formally recognized when he was named the Number 1 Creative in the Art Director category at the 2024 Loeries rankings. His client list as a wardrobe stylist is extensive, spanning brands like Adidas (both locally and internationally), MTN, Google, Coca-Cola, Spotify, Nivea, Toyota, Standard Bank, Vodacom, SA Tourism, and L'Oreal, among many others. Alongside this styling work, Nao has successfully run his own eponymous fashion label for more than a decade, making him both a stylist for other brands and a designer building his own. His label is a favorite showcase across numerous fashion weeks, and he's consistently sought after by local and international celebrities as well as a wide range of fashion publications. His creative process is described as dialogue-driven, rooted firmly in South Africa's rich and multifaceted identity, which has led him to build relationships with brands like Reebok, Volvo, BMW Art Generation, and the Durban July, reflecting a career built on defying convention while staying commercially relevant.